Lead nurturing is not that different from lead generation, but it will require a different level of handling that some telemarketing firms may not be able to provide. While it is true that telemarketers are able to provide their clients with the business leads that they require, converting these same B2B leads into an actual sale may be more of a challenge. Remember, the aim of lead nurturing is in building relationships, not about pitching sales or offering to make a deal with the prospects.
It may be possible that these prospects may not want to do business with you now, but what about a later time? It will be a good idea to keep a record of these prospects and maintain contact with them. Who knows, they might be more receptive to your offers in the future. Keeping them close by is also a good investment. There is always the potential in making a sale there. Read more here.
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